About Us - First Financial Services

First Financial Services offers $1,000 to $100,000 loans with loan approvals within 1 Hour!

First Financial Services is a family owned and operated company that has provided loans and financial services to North Georgia since 1947. Our management team has been with us for many years and provides personal service.

For more than 70 years, First Financial Services has served as one of North Georgia’s leading small business and farm loan providers, making it possible for business owners and area farmers to meet their finance goals through our affordable loan program.

First Financial Services Team - Loan Services

Lona Pope – CEO, Helen Nelson – CantonAshley Roberts – Gainesville

2 Loan Offices in North Georgia:

Gainesville Loan Office - First Financial Services

Gainesville Loan Office – First Financial Services

Canton GA Loan Office - First Financial Services

Canton Loan Office – First Financial Services

First Financial Services specializes in providing all types of loans, from business loans to secured personal and auto loans, offering loans from $1,000 to $100,000. Fast Service: Many loans are approved within 1 hour!

We are one of North Georgia’s leading lenders to small business and farm owners. We offer quick loans to merchants in the form of short-term working capital. First Financial Services provides an important service for the local, small business sector and farmers.

Helen Nelson

Helen Nelson

Manager - Canton Office

I am a native of Cherokee County and have been the Manager for First Financial Services of Canton for 7 years and worked with the company for a little over 8. I take pride in delivering a high level of professionalism and attention to detail while working with my clients on a personal level.

My goal is to turn every client into a friend by the end of the loan process. What sets me apart from the competition is not only my knowledge of the industry, but also my personalized attention with each individual client, helping them with each decision that best suits their needs. I am here to serve you. I do believe the highest compliment I can receive is your confidence and satisfaction enough to refer your family, friends and coworkers to me when they may be in need of our loan services. I look forward to serving you in the future.

Ashley Roberts

Ashley Roberts

Manager - Gainesville Office

I was born in West Virginia and have been back and forth from West Virginia and Georgia my whole life. Growing up in the Appalachian Mountains, I found a love of animals and the outdoors. I now live in Gainesville and have been a resident for the past ten years. I still live close to the Appalachian Mountains and I have loved every minute of being a southern peach!

I started working at First Financial Services and have been here for a little over five years. I started as a loan officer in the Gainesville office and two years later moved to the Cornelia office. Though I loved serving Cornelia, I am happy to be back in the Gainesville First Financial Services office. As the Assistant Manager I strive to maintain a friendly and professional atmosphere with all my clients. Just as First Financial Services has been here many years, I hope to be your loan officer now and in the future serving my return customers.

We'd love to hear from you!

First Financial Services - Loan Company in North GA
Since 1947 - Over 70 years!

Canton Map | Gainesville Map

Hours: 8:30 am – 5:00 pm
Monday - Friday 

Loan Services in North Georgia